Unit 17.2
The Leathermarket
Leathermarket Street
London SE1 3HN
United Kingdom

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Adapting to a fast changing market

Launch of new brand for IT managed services company

The Challenge

Mnet began in 2001 as the IT division of a larger company. Following a management buyout Collider was chosen to create a new brand and positioning in line with the vision of the new company.

The Process

Following an extensive brand audit with the new board of directors, Collider created a full brand toolkit including market positioning and brand mission, vision and values. We then created a new “adapt” brand marque which positioned them as unbiased and flexible solutions providers in the fast changing IT services marketplace – attentive to the needs of their customers and flexible to adapt to their customers’ ever changing needs. The project delivered not just a logo marque but a company personality and philosophy which was carried through to tone-of-voice, online and direct mail promotion, collateral and even the interior design of the company headquarters.

The Results

Our approach has been truly transformational and the new brand proposition has become a central focus for the ongoing success and expansion of the business as it has grown through acquisition and focused its business on the Managed Services sector.