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Posts tagged in: Launch

Can an agency promise great ideas in one hour?

17/02/2014

You give us one hour. We generate quality ideas” they say. The concept of Sweden’s new One Hour Agency is simple and easy. Maybe just a little too easy to be true. These new “fast-thinking” type of agencies are emerging along with some other gimmicky models—like the “World’s Fastest Agency” or “Pay What You Want” agency. So what goes into that hour? After ten […]

Strong CREATIVE key for outdoor ads

28/02/2013

The average British consumer is exposed to over 40 out-of-home ads each day, indicating the need to deliver creative that can cut through the clutter, research into travelling habits has revealed. Route, which measures out-of-home advertising in the UK, used GPS devices to follow the movements of 28,000 volunteers, tracking 3.5m journeys and measuring traffic […]

Sony See the Light and use Liquid!

20/11/2012

This week saw Liquid continue to strengthen their working relationship with Sony Digital Imaging at the Jessop’s conference in Telford. We were given a humble meeting room at the Telford Exhibition and Conference suite and asked to turn it into an exciting and engaging demonstration zone for the launch of the new Nex5R digital camera. […]

Business Class flat bed launch for Cathay Pacific

24/10/2012

The roof terrace at One New Change (ONC), with its fantastic views over London, was chosen as the ideal location to showcase Cathay Pacific’s new flat bed cabins and Liquid were invited to provide creative ideas as to how the roof terrace might be transformed for the event. The space was designed to make the most […]

The BIG One!

13/08/2012

We are all very proud to have been part of launching Western Europe’s tallest building The Shard. On July the 5th we delivered a VVIP party for 250 distinguished guests of Sellar Properties. The party was held at Old Billingsgate on the North bank of the Thames right opposite the building itself. It was from […]

Liquid ties the knot around the Hoover Building

14/06/2012

The newly-refurbished Tesco at Greenford’s iconic Hoover Building has marked the occasion with a stunning giant red ribbon. Staff at the iconic Tesco Hoover Building decided to capture the recent celebratory mood of the nation by gift-wrapping the entire front of the 1930’s building with a giant ribbon and bow. Store manager Paul Dunican said: […]

Inspiring Change

24/05/2012

We’re delighted to welcome our new Operations Director to The Liquid Way. Denise Markham Wroe joins us from FrameStore. She is a highly respected individual with over 20 years experience in Brand Communications. Working with some of the world’s leading brands, she brings a wealth of knowledge in operations, client services and production. We are […]

The Anti-Launch

22/05/2012

Three simple rules to ensure humiliating failure MEL BROOKS’S classic comedy, “The Producers”, tells of two crooks who try to cheat their investors by producing a sure-fire theatrical flop. Alas, the production is so ridiculous—a celebration of “the true Hitler…the Hitler with a song in his heart” performed by semi-deranged actors—that the audience loves it. […]

On Business London

10/05/2012

London is officially the best city on the planet. To help business execs navigate this great city Liquid recently published an iPhone app sponsored by our longstanding client Hitachi Europe. The ‘On Business London’ app is designed specifically for people doing business in London as well as being an inspiring guide for local Londoner’s. The […]

GQ Sponsored 2 Day London Fashion Show

11/11/2011

The Liquid Way brought a touch of chic to One New Change last week by assisting Land Securities with the delivery of a two day fashion show sponsored by GQ and Grazia. The challenge for the Liquid team led by Account Manager Ben Akroyd, was to build a temporary event space within the confines of […]

Happy 1st Birthday One New Change!

11/11/2011

The Liquid Way team helped Land Securities celebrate the first anniversary of One New Change in true style last week. Champagne was served to 150 guests who enjoyed performances from the Wonderful West End group on the lower ground floor. Liquid provided full technical production management services as guest’s partied into the night. Liquid look […]

Liquid Create 3 Sony Tablet Homes

19/09/2011

Prior to the new Sony Tablet S and Tablet P products arriving in UK stores, Sony asked The Liquid Way to assist with the internal staff launch of this revolutionary product. Sony’s brief to Liquid was to re-brand 3 internal meeting rooms to show case the versatile functionality of the new tablet, one at Sony’s […]

Hitachi Heating: Hot Off The Press

25/07/2011

23rd July sees the first ever Hitachi heating consumer advert hitting the news stands in Build It magazine, supported by a trade advertising campaign and a national roadshow throughout September. Our call to action drives traffic to a new heating microsite – all written, designed and created by the lovely team at Liquid. www.hitachiaircon.com/heating

Uniting Airlines The Liquid Way at the Business Travel Market

05/07/2011

The Business Travel Market at the ExCel in London may be over for another year but our stand for newly-merged airlines, Continental and United, looked fabulous. Combining the client’s key palette colours of grey and blue, we created a classy design with lit showcases and imagery to focus on the product benefits of the two airlines. Click […]

Transforming London with One New Change

03/11/2010

We’re delighted that the official opening of London’s newest, ultra stylish shopping centre – One New Change – was a fantastic success! Uniquely located next to St Paul’s Cathedral, the unveiling of Land Security’s biggest and most prestigious development attracted more than 20,000 visitors to the opening ceremony and received coverage on all the major […]

Turning on tomorrow

18/03/2010

Check out these photographs of Samsung’s engaging consumer electronics launch – held at Chelsea Football Club on March 9th, 10th, 11th. Under the theme of TURN ON TOMORROW, we managed all design and production elements of the event spread over 1,600sq. metres in the club’s Great Hall. The event demonstrated the changing habits of the […]

Qantas A380 Launch

11/02/2009

Today sees the launch of the new Qantas A380 by The Liquid Way. The directive from Sydney had been to launch at Heathrow – with a full tour of the new aircraft. There is nothing like seeing it with your own eyes – except security and building work at Heathrow is such at the moment […]

UNIQLO sales increase by 65%

20/11/2008

An integrated campaign by Liquid to drive PR, store footfall and sales of UNIQLO’s HeatTech product launched today at their Oxford Street flagship store and online. As a result of the activity store sales of HeatTech increased by 65% and overall sales rose by 25% in a recession! PR reach was 18 million including online, […]