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Posts tagged in: Land Securities

Land Securities’ annual ‘Great British Summer’.


Liquid has been busy bringing Wimbledon action to life this week for Land Securities’ annual ‘Great British Summer’…

Strong CREATIVE key for outdoor ads


The average British consumer is exposed to over 40 out-of-home ads each day, indicating the need to deliver creative that can cut through the clutter, research into travelling habits has revealed. Route, which measures out-of-home advertising in the UK, used GPS devices to follow the movements of 28,000 volunteers, tracking 3.5m journeys and measuring traffic […]

We hope it’s not a wet one:


With the Olympics and the Diamond Jubilee this summer is bound to be a corker . But let us not forget Wimbledon….Will Andy choke again, will Nadal’s big guns triumph over the world No. 1 Novak Djokovic – who knows!? One thing we do know for sure is that you will be able to watch […]

GQ Sponsored 2 Day London Fashion Show


The Liquid Way brought a touch of chic to One New Change last week by assisting Land Securities with the delivery of a two day fashion show sponsored by GQ and Grazia. The challenge for the Liquid team led by Account Manager Ben Akroyd, was to build a temporary event space within the confines of […]

Happy 1st Birthday One New Change!


The Liquid Way team helped Land Securities celebrate the first anniversary of One New Change in true style last week. Champagne was served to 150 guests who enjoyed performances from the Wonderful West End group on the lower ground floor. Liquid provided full technical production management services as guest’s partied into the night. Liquid look […]

City Sleep Over


This Saturday just gone (06/08/11) Liquid ran a night with a difference at London’s newest shopping centre. 66 guests camped over night on the 6th floor terrace at One New Change whilst enjoying a champagne reception, a Madsion provided BBQ and performances from Mobo-award winner Yolanda Brown and the Flying Karamazov Brothers.  For those more refined […]

Great British Summer brings Wimbledon to London


Today sees us reach day 12 of Wimbledon and our work on Great British Summer 2011 is still pulling in the crowds despite the ‘changeable’ weather. This is the third year we have undertaken this campaign for Land Securities, testimony to its ability to pull in the crowds, increase that all important dwell time and […]

Purple Apple for One New Change


We were delighted last night to have seen our work for Land Securities rewarded at the prestigous Purple Apple Awards. Our launch activity for city based retail destination One New Change, was rewarded in the Integrated Marketing category. The judging panel were particularly impressed with how our work integrated across all channels including PR and […]

VIP celebration of one new view


Following our official launch of London’s newest shopping centre – One New Change; last night saw an exciting gathering of VIPs to celebrate the launch in style! Guests were able to step onto the development’s amazing rooftop terrace for the first time to enjoy a dramatic new view over St Paul’s Cathedral, along with an […]

Transforming London with One New Change


We’re delighted that the official opening of London’s newest, ultra stylish shopping centre – One New Change – was a fantastic success! Uniquely located next to St Paul’s Cathedral, the unveiling of Land Security’s biggest and most prestigious development attracted more than 20,000 visitors to the opening ceremony and received coverage on all the major […]

Are you enjoying a Great British Summer?


Who said Britain doesn’t have nice summers? Hundreds of people have been enjoying the gorgeous weather at the Great British Summer events we’ve organised. From June 21 to July 9, relax in a deckchair at New Street Square, Cardinal Place or Bankside and watch live screenings of Wimbledon, cricket and top films. And there’s even […]

Are you ready for change?


A year before its official opening, the final slab of concrete was laid last week at the topping out ceremony of One New Change – Land Security’s biggest and most prestigious development yet. You couldn’t get a better backdrop for such an event – check out the stunning (new!) view the landmark offers of St […]

Great British Summer comes to London


This week 3 caravans roll into Land Securities locations across London to launch “The Great British Summer” – a video installation created by The Liquid Way. Live sport including Wimbledon and the Ashes will be on show on the big screens until the end of July.

Getting festive in New Street Square


Christmas celebrations kick off at Land Securities’ New Street Square in London with an evening of live entertainment, complimentary drinks and canapés, ice sculptures and an ice bar. Ice kings and queens and mobile projection advertised the event in the surrounding area.

Brand Experience Award


The Liquid Way are ‘highly commended’ in the [ Brand Experience Awards in the category of best generation of PR, for the launch of Cardinal Place, the Land Securities retail development. The September 2006 launch was featured on both Capital Radio (with an audience reach of 200,000) and on Jonathon Ross’s Saturday morning show with […]