Marketing is cyclical. Launch, Create Momentum, Continue Engagement.
That is when it is done well. And we do it well. We specialise in launch marketing and ongoing engagement – Creating a big bang, harnessing the initial momentum and keeping your customers engaged for longer.
Whether you are launching a new product, breathing new life into an old one or propelling an existing proposition into a new sector, at Collider we apply insight and creativity, we fuse disciplines and we create reactions. For launch and beyond.
Launching a new product, a new service or a new brand? We have done them all. From F1 cars to shopping centres, airline alliances to thermal underwear, we have even launched Europe’s tallest building. Regardless of sector our integrated approach achieves staggering results for launch and beyond, always extending the conversation, always creating reactions.
Breathe new life
Often in a product lifecycle there is a need to reinvigorate a proposition or a brand in the face of competitor activity or waning public sentiment. We have successfully reinvigorated brands and products for blue chip companies such as Sony, Uniqlo and Samsung, we have fired up the enthusiasm of internal teams at large multinationals including Bentley Motors, Hitachi Europe and launched brand new businesses for small start ups such as Quidcycle and Adapt.
A key component of new product marketing is looking for new markets, new sectors and new customers to target. We have successfully taken brands including Bang and Olufsen, GTechnology and Epson into entirely new markets and sectors. Always starting with a bang, always keeping customers engaged and never losing momentum.