Unit 17.2
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Is Twitter testing a new look for threaded conversations?


It looks like Twitter is testing a new look for messages and replies on…

Report – Organic posts are most popular social tactic but paid ads are more successful


Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.

Why B2B marketers still don’t get Social Media and how to fix it


A recent CMO Survey reported that while B2B social media spending increased 9.6% last year, the majority of B2B companies failed to integrate social media into their business practices…

The truth behind Facebook new status updates


Why is Facebook risking clogging up your newsfeed with silly status updates?



How did ASOS use social media listening tool Radian6 to decide which celebrities to include in their Christmas campaign?

Instagram introduces tagging


Instagram, the Facebook-owned photo app, has introduced a new function that allows users to tag people, places and brands in their images.

Facebook announces worldwide roll out of promoted page likes


Facebook on Tuesday announced the worldwide rollout of Promoted Page Likes, a feature that makes it easier for Page owners to run ads that promote their Pages.

How to use Twitter to create a big Buzz at consumer Shows?


Consumer shows can be a very hard place to create a splash, but using the real-time nature of Twitter is one way to increase your chances of show success…

Twitter Launches Twitter #music App and Service


Twitter’s new standalone music service finally arrives today on your desktop, but even more importantly, on your go-everywhere iPhone.

Chat Heads & the future of Facebook messaging


Ellis Hamburger visits the Facebook campus to investigate the birth of Chat Heads and Facebook’s bet on a future focused on mobile.

Promoted tweets boost brand metrics


Using promoted tweets on Twitter, the microblog, can significantly strengthen a variety of brand metrics, a panel of industry experts has argued.

Our favourite ad on Youtube this week


And the winner is…

Jaguar eyes ‘enlightened elites’ through digital activity


Jaguar is putting digital at the fore of its efforts to bolster its appeal to younger audiences, including the launch of a viral movie on Facebook and planned mobile media executions.

Carlsberg shifts social media focus


Carlsberg, the brewer, is looking to its social media fans for real-life stories it can share in wider ad campaigns, as it aims to become the “most talked about beer” on the internet…

How to gets more Likes on Facebook?


Data sourced from The Oatmeal

Facebook tests ‘boost’ and ‘advertise’ buttons instead of ‘promote’


Facebook is testing new language to encourage page owners to buy Promoted Posts. Instead of “promote,” some users are seeing a “boost post” or “advertise post” button on their page content…

Facebook’s new feature: Reply me…maybe!


Facebook launched last week a new comments feature designed to improve conversations. We had a look into it…

How H&M uses Facebook, Twitter, Pinterest and Google+


H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks. It follows on from similar blogs looking at the social strategies of major brands including Nike, Red Bull, Walmart and John Lewis. H&M has actually gone to the trouble […]

Brands watch for “ghost” ads


Companies including Coca-Cola, adidas and Mazda have put provisions in place to prevent the creation of “ghost” ads by agencies, an issue that can rapidly grow to threaten a brand’s reputation. Ford, the automaker, recently apologised for several fake ads said to be promoting its Figo brand in India, one of which depicted Italian politician […]

Digital channels overtake offline media


Many consumers around the world now spend more time with digital than traditional media, a trend led by emerging markets, a report has found. “Digital 2013 – A Global Analysis of How Consumers Spend Their Media Time”, a study from GlobalWebIndex, the internet research business, is based on responses from more than 32,000 internet users in […]