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Evian asks fans to show their Wimbledon wiggle


In its latest promotion, Evian makes a play on its dancing reputation with its ”Wimbledon Wiggle”.

Our favourite ad this week: “Follow the Frog”


And the winner this week is this three-minute spot for the Rainforest Alliance…

Burberry and Google launch ‘Kisses’ initiative


Burberry and Google have launched a new platform that lets users personalise messages to loved ones using the pair’s products…

Our favourite ad on Youtube this week


Procter & Gamble is adopting user-generated content in the first brand campaign for its Pampers brand in 10 years.

Heineken is launching a branded content experiment on YouTube


Heineken takes real-life “Legends” out of their comfort zone …

Exhibition – Propaganda: Power and Persuasion


The Social Media team here at Liquid recently headed down to British Library to attend to their new exhibition, Propaganda: Power and Persuasion.

Our favourite ad on Youtube this week


Kimpton Hotels: where every room comes with the most charming and fun-loving yoga mat…

Campaign-Message in a (big) bottle


As part of a promotional campaign, Solo, a soft drink company based in Norway, recently built an 8-meter (26-foot) tall replica soda bottle outfitted with solar panels, a camera, and tracking technology and set it adrift in the ocean.

Puma unveils ‘Dance Dictionary’ as it launches new fragrance


To promote the launch of the new Puma Sync Fragrances, the company has created the Puma ‘Dance Dictionary’, which encrypts words into dance moves…

Health giant donates dollars through its photo sharing app


Johnson & Johnson in the USA created a photo-sharing app that donated $1 to a cause each time a photo was shared.

Target builds life-size ‘Dollhouse’ inside Grand Central


The 1,600-square-foot installation is made up of interlocking 4-by-8 panels that were fitted together in just 54 hours to create an open-plan house…

Our favourite ad on Youtube this week


After arriving at an agreed-upon treatment with Nike for its latest commercial, director Casey Neistat literally took the money and ran–filming a trip around the world on Nike’s dime, and presenting the footage as the ad…

Coca-Cola personalises bottles and cans


Coca-Cola is putting people’s names on its bottles and cans, this summer, for the first time across Europe as part of its ‘Share a Coke’ campaign.

Our favourite ad on Youtube this week


The dancing babies are back! Evian’s break-dancing tots set to become most watched ad ever…

Beyonce for H&M: full advert unveiled


H&M, who’s elected Beyonce to front their latest campaign, is beefing up the good press of Beyonce with the release of her H&M video…

Coca Cola top creativity charts


Coca-Cola, the soft drinks group, has been named as the advertiser of the year in a new report, in recognition of the quality and originality of its work around the world. Coca-Cola received this accolade in The Gunn Report for Media, a global evaluation of media creativity that combines winners’ lists from the world’s most important […]

Take a plane down your street


An interactive version of the latest British Airways advert where people can make a jumbo jet taxi down their own street has become an internet hit. The TV advert, already seen by millions, shows the aircraft passing through the streets of London to drop off spectators at the Olympic stadium. But BA’s Take A Plane […]

4 Lessons in Creativity from John Cleese


The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best ways to put yourself in a creative state of mind. There’s a certain generation (or two) that owes its twisted, awkward, scorchingly black […]

How Top Brands Like Gatorade And The Super Bowl Use Social-Media Command Centres


Some of America’s most compelling brands are harnessing the conversational aspect of social media by setting up “listening command centers” to capture, monitor, and utilize social media conversations. In doing so, they are monitoring online conversations about their brands, reacting instantly to viral buzz, and creating companies that consumers feel involved in–and in some cases, even […]

The Best of the Best Brand Work: Grand Prix Winner for 2012


Chipotle, Nike, and American Express distinguished themselves at the Cannes festival of creativity last week by capturing not one but two Grand Prix each. Chipotle was recognized in the new Branded Content category and in the Film category for its Cultivate campaign and the “Back to the Start” short film that was that campaign’s centerpiece. […]