Uniqlo picks up silver
Our work for Uniqlo was rewarded tonight at the Brand Experience Awards where we picked up a silver for best PR stunt. Our task was to re-launch the Heattech range of clothing which we did to great effect achieving a PR reach of over 18m, national TV coverage and an uplift in sales of over 65%. Activity was focussed around driving footfall to the Oxford Street flagship store, which we did by over 25%. Sales in store across the entire range also increased by over 24% and remained higher than the same period last year for over 1 month – despite the high street being gripped by recession.