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Collider has rebranded from The Liquid Way. You are reading a post from the the Liquid archive.

Layer sticks the knife in QR Codes

Augmented reality technology is hot right now, due especially to Google’s Project Glass, which is developing wearable AR tech. But Layar, one of the biggest players in AR systems for smartphones, has set its sights on energizing an old technology, print, with AR. It’s just released Layar Creator, a web-based app that turns dead printed pages into portals for digital content. Think Harry Potter’s newspapers meets the 21st century.