Continental Airlines recently treated its travel bookers and buyers to a very cool iTunes gifts to promote its new four flights a day service from London Heathrow to New York.
The flights feature the uber comfy BusinessFirst® flat bed seats (which incorporate cool features such as iPod connectivity!), so we designed and organised distribution of an iTunes mailer to the airline’s target audience.
Shelley Hinde, Continental Airlines Marketing Manager UK&I, said: “The iTunes mailer has been fundamental in raising the profile of our business class product to the Heathrow audience and making business travellers aware that there is now a viable alternative to the UK carriers when flying to New York.”
The activity follows the launch of Continental’s flat bed seat at the World Travel Market and as a national roadshow earlier this year – all managed by Liquid too.