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Collider has rebranded from The Liquid Way. You are reading a post from the the Liquid archive.

Helping business travellers visit the Land of Nod

Notice anything different about the skies of Canary Wharf on Friday? If you were in the area you may have seen these innovative ‘Z’ bubbles floating around. The fantastic bubbles formed part of engaging face-to-face promotional activity we delivered for Continental Airlines and its 180 degree BusinessFirst® flat bed seats.

The activity took place next to Canary Wharf tube station to reach the target audience of business travellers and was centred on the theme of ‘The Land of Nod’ – highlighting how business passengers can enjoy a great night’s sleep on the airline’s overnight flights from London to New York thanks to the flat bed seat.

The ‘Zzz…’ bubbles filled the sky as a promotions team dressed in pyjamas and dressing gowns gave flyers to passers-by, offering them the chance to win two return BusinessFirst® flights to New York by logging onto

More than 1,000 people have already entered the competition; with all entrants able to view an online video demonstration of what makes the flat bed seat so comfortable, including its iPod® connectivity and 15.4” LCD touch screen entertainment system.